{"id":7813,"date":"2024-05-29T13:05:04","date_gmt":"2024-05-29T10:05:04","guid":{"rendered":"https:\/\/emplonet.lt\/building-and-strengthening-employer-branding\/"},"modified":"2025-02-19T14:16:58","modified_gmt":"2025-02-19T12:16:58","slug":"building-and-strengthening-employer-branding","status":"publish","type":"page","link":"https:\/\/emplonet.lt\/en\/for-clients\/building-and-strengthening-employer-branding\/","title":{"rendered":"Building and strengthening employer branding"},"content":{"rendered":"

[vc_row row_height_percent=”20″ back_color=”color-xsdn” back_image=”5923″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”172235″ back_color_type=”uncode-palette”][vc_column column_width_percent=”100″ gutter_size=”3″ back_color=”color-703045″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”847887″ back_color_type=”uncode-palette”][vc_custom_heading heading_semantic=”h1″ text_size=”h1″ text_weight=”700″ uncode_shortcode_id=”147680″]Building and strengthening employer branding[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”793557″]Welcome to <\/span>today\u2019s labour market, where even the most reputable organisations are fighting for talent. It is a time when attracting and retaining talent goes beyond merely establishing sustainable workplaces or favourable conditions; it is also about the overall experience you offer. Organisations need to consider the experience that their clients, candidates, former or current employees, or even anonymous internet users have with them, and they should seek to understand how their experiences differ and whether the experience they offer is authentic and engages the best experts for the long term. <\/span>\u00a0<\/span><\/p>\n

Build your organisational experience with Emplonet. <\/strong>[\/vc_column_text][\/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1\/2″ uncode_shortcode_id=”125575″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/1″][vc_custom_heading text_color=”color-145278″ text_weight=”700″ uncode_shortcode_id=”150437″ text_color_type=”uncode-palette”]What is employer branding<\/span>?<\/span><\/span>\u00a0<\/span>[\/vc_custom_heading][vc_column_text uncode_shortcode_id=”146734″]Employer branding is a vital strategic function crucial for the success of an organisation. It is the perception of an organisation as a workplace, which can be weak, neutral, or strong. Many people, such as existing employees, active or passive job applicants, clients, and partners, perceive an organisation as an employer.<\/p>\n

Employer branding encompasses the entire employee lifecycle within an organisation. This includes the organisation\u2019s core values, its established culture, approach to recruitment and employee development, strategies during challenging periods, and more (identity). Additionally, it involves how the organisation communicates with and presents itself to external audiences (image).<\/p>\n

This underscores the necessity for employer branding to entail a systematic provision of a cohesive experience across all audiences, comprehensively and holistically addressing every stage of the employee journey within an organisation. This encompasses various aspects such as job advertisements, the recruitment process, onboarding procedures, training, career development plans, ambassador programmes, as well as offboarding and alumni initiatives. At the end of the day, there is little benefit in attracting highly sought-after talents if you are unable to retain them.<\/p>\n

In Lithuania and across the world, the burden of establishing, maintaining, and improving employer branding primarily falls under the purview of human resources professionals and communication\/marketing specialists. However, employer branding constitutes a strategic business function that is overseen directly by the CEO.<\/p>\n

Emplonet collaborates with its clients (organisations and employers) to craft an employer branding strategy in partnership with Jurgita Ju\u0161kien\u0117, a certified specialist in employer branding strategy<\/strong>. Throughout 15 years of experience working with international technology companies (NFQ, KAYAK, HomeToGo, ACME, and Hostinger), Jurgita has amassed extensive expertise in assisting organisations in attracting and retaining suitable talent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ back_color=”color-lxmt” overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ uncode_shortcode_id=”207838″ back_color_type=”uncode-palette”][vc_column width=”1\/1″][vc_custom_heading text_color=”color-145278″ text_weight=”700″ uncode_shortcode_id=”128238″ text_color_type=”uncode-palette”]Why is employer branding important for every organisation? <\/span><\/span>\u00a0<\/span>[\/vc_custom_heading][uncode_list icon=”fa fa-check” icon_color=”color-145278″ uncode_shortcode_id=”111110″ icon_color_type=”uncode-palette”]<\/p>\n